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   "label": "Note(s)",
   "value": "<p>Title as cited by ISTC: Advertisement for Sarum Pie [Ordinale ad usum Sarum].<\/p><p>Imprint from ISTC.<\/p><p>Printed in Caxton's type 3:136G, the same type used for the Ordinale seu Pica secundum usum Sarum.<\/p><p>Printed on paper on one side only.<\/p>"
  },
  {
   "label": "Former Owner(s)",
   "value": "Farmer, Richard, 1735-1797; Douce, Francis, 1757-1834; Spencer, George John Spencer, Earl, 1758-1834"
  },
  {
   "label": "Acquisition",
   "value": "<p>Part of the Spencer library acquired by Enriqueta Rylands in 1892 from John Poyntz Spencer (1835-1910), 5th Earl Spencer for The John Rylands Library.<\/p>"
  },
  {
   "label": "Title",
   "value": "William Caxton's advertisement for his edition of the Sarum Ordinal"
  },
  {
   "label": "Publication",
   "value": "Westminster: William Caxton"
  },
  {
   "label": "Date of Creation",
   "value": "1477"
  },
  {
   "label": "Origin Place",
   "value": "England, Westminster"
  },
  {
   "label": "Alternative Title(s)",
   "value": "If it plese ony man spirituel or temporel to bye ony pyes of two and thre comemoracio[n]s of saliburi vse enpryntid after the forme of this prese[n]t lettre whiche ben wel and truly correct, late hym come to Westmonester in to the almonestrye at the reed pale and he shal haue them good chepe. Supplico stet cedula.; If it plese ony man spirituel or temporel to bye ony pyes of two and thre comemoracions of saliburi use enpryntid after the forme of this present lettre whiche ben wel and truly correct; The Pyes of Salisbury"
  },
  {
   "label": "Printer(s)",
   "value": "Caxton, William, approximately 1422-1491 or 1492"
  },
  {
   "label": "Language(s)",
   "value": "English, Middle (1100-1500); Latin"
  },
  {
   "label": "Physical Location",
   "value": "The John Rylands Research Institute and Library"
  },
  {
   "label": "Extent",
   "value": "1 sheet: height: 145 mm, width: 225 mm."
  },
  {
   "label": "Additions",
   "value": "<p>Annotated by Richard Farmer (1735-1797): \"Pray, do not pull down the advertisement\".<\/p>"
  },
  {
   "label": "Classmark",
   "value": "23122"
  },
  {
   "label": "Subject(s)",
   "value": "Early works to 1800; Ordinals (Liturgical books); Advertisements"
  },
  {
   "label": "Abstract",
   "value": "<p style='text-align: justify;'>An advertisement by William Caxton for his edition of the Sarum Ordinal: Ordinale seu Pica secundum usum Sarum (ESTC S93700; STC 16228; ISTC io00087500), the priest\u2019s manual of variations in the Office during the ecclesiastical year. The \u2018Red Pale\u2019 in the Almonry, Westminster was Caxton\u2019s shop.<\/p><p style='text-align: justify;'>The request at the end (in Latin) not to remove the notice shows that it was meant to be attached to a wall or door: it is the earliest surviving printed advertisement in English publishing history.<\/p>"
  },
  {
   "label": "Collection",
   "value": "Incunable Collection"
  },
  {
   "label": "Bibliography",
   "value": "<div style='list-style-type: disc;'><div style='display: list-item; margin-left: 20px;'>Recorded in University of Manchester <a target='_blank' class='externalLink uom-purple' href='https://www.librarysearch.manchester.ac.uk/permalink/44MAN_INST/elks2a/alma9913561394401631'>Library Search<\/a><\/div><div style='display: list-item; margin-left: 20px;'>Incunabula Short Title Catalogue, ic00355700<\/div><div style='display: list-item; margin-left: 20px;'>Gesamtkatalog der Wiegendrucke, 6440<\/div><div style='display: list-item; margin-left: 20px;'>A catalogue of books printed in the fifteenth century now in the Bodleian Library, C-155<\/div><div style='display: list-item; margin-left: 20px;'>English Short Title Catalogue, S109722<\/div><div style='display: list-item; margin-left: 20px;'>Pollard, A.W. and Redgrave, G.R. A short-title catalogue of books printed in England, Scotland, & Ireland and of English books printed abroad 1475-1640, (2nd ed.), 4890<\/div><div style='display: list-item; margin-left: 20px;'>Needham, Paul. 'Checklist of Caxton's printing'. The printer & the pardoner, 24<\/div><div style='display: list-item; margin-left: 20px;'>Duff, E. Gordon. Fifteenth century English books. Oxford, 1917 Reprinted with supplement compiled by L. Hellinga, 80<\/div><div style='display: list-item; margin-left: 20px;'>De Ricci, Seymour. A census of Caxtons, 17<\/div><div style='display: list-item; margin-left: 20px;'>Blades, William. The Biography and Typography of William Caxton, England's first printer, 35<\/div><\/div><br />"
  },
  {
   "label": "Format",
   "value": "Sheet"
  },
  {
   "label": "Material(s)",
   "value": "Paper"
  },
  {
   "label": "Provenance",
   "value": "<p>From the collection of Richard Farmer (1735-1797), sold at the Farmer sale (Bibliotheca Farmeriana 1798) as part of lot 6017, 'Scraps of early printed Books, by Caxton, etc.', there purchased by Francis Douce (1757-1834) for £1. 16. 0. Douce records the transfer to George John, 2nd Earl Spencer (1758-1834): \"I had most fortunately acquired two of the very curious slips of Caxton's book advertisement stuck up by him in the printing office at the Almonry. I shewed this to Edwards who told Lord S[pencer]. of them & he delegated the artful Yorkshireman to negotiate an exchange. Now as there is no third specimen of the kind existing one of these was at least equal in value to one of the books printed by Caxton, & so Edwards admitted. A copy of the Virgil [now Bodleian Library Douce 162] & an old dotted print [unidentified] were proposed in exchange to which I consented & delivered one of the above slips. When I examined the Virgil I found it wanted the prologue. Notwithstanding this I afterwards heard that the Lord was not satisfied with the exchange, when I voluntarily gave him a very fine & perfect copy of a Lyndwood by W. de Worde, when he somewhat indecorously said to me, 'Aye this is something'. I was almost tempted to remonstrate on the imperfection of his Virgil, but was not certain that he was aware of it, though I think his Yorkshire agent must have been\" - see: MS. Douce e.75, p.15, cited in Munby, A.N.L., Connoisseurs and medieval miniatures 1750-1850, p. 49.<\/p><p>After the acquisition from Francis Douce, Spencer had the advertisement pasted into one of his two copies of Caxton's Dictes and Sayings of the Philosophers (UML copy at 3478). It was subsequently removed when the books arrived at The John Rylands Library, but an impression remains on the first endpaper showing where it was formerly pasted.<\/p>"
  },
  {
   "label": "Author(s)",
   "value": "Caxton, William, approximately 1422-1491 or 1492"
  }
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