Early Print : William Caxton's advertisement for his edition of the Sarum Ordinal

Caxton, William, approximately 1422-1491 or 1492

Early Print

<p style='text-align: justify;'>An advertisement by William Caxton for his edition of the Sarum Ordinal: Ordinale seu Pica secundum usum Sarum (ESTC S93700; STC 16228; ISTC io00087500), the priest’s manual of variations in the Office during the ecclesiastical year. The ‘Red Pale’ in the Almonry, Westminster was Caxton’s shop.</p><p style='text-align: justify;'>The request at the end (in Latin) not to remove the notice shows that it was meant to be attached to a wall or door: it is the earliest surviving printed advertisement in English publishing history.</p>

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